Why Precise Language is Key to Sustained Business Growth
This site explores two critical challenges businesses face as they rely increasingly on machine learning: ensuring the output of clean, reliably high-quality data, and acquiring mastery of search engine optimisation (SEO).
And both demand a precise, professional skill with words – something I’ve honed in just under 20 years of working in editorial roles at some of the top titles in Australian business and consumer publishing.
Clean Data is Vital for AI Success
As AI increasingly drives workplaces and processes, AI engines, such as ChatGPT and Google’s Gemini, demonstrate that their effectiveness depends greatly on the quality, diversity, and relevance of the data on which they are trained.
To deliver accurate and reliable results from day one, if they are to avoid errors – a challenge to which they are prone, given AI’s lack of human learning context – every AI engine requires data that meets consistently rigorous standards.
The Role of SEO in Today’s Digital Marketplace
At the same time, businesses competing in an online marketplace face another critical language-based, machine-driven challenge: effective SEO.
Mastering SEO has become vital as commerce shifts online, with every business vying to have its expertise, products, and solutions discovered before its rivals.
Both AI and SEO demand clear, concise, and well-crafted language to communicate succinctly, persuasively and in ways that are easily understood by both machines and humans.
Yet, although these can be taught, most workplaces don’t require employees either to learn or apply professional-level writing skills that meet the standards these domains demand.
The Proven Power of Human Quality Control for AI and SEO
A solution to these growing hurdles lies in businesses applying proven human quality control processes to their written output, such as those used over generations in journalistic and editorial production.
Through my years in publishing, I have extensive experience in the disciplines required to address and teach how to overcome such challenges.
I am writing "A Business Learner's Guide to Search Engine Optimisation"
To build on my existing knowledge of SEO and to support my own continuous learning, on the basis that you can only teach what you truly learn, I am writing a book, A Business Learner’s Guide to Search Engine Optimisation, based on the content I present here.
About me
Some writers may be driven to write fiction and others poetry. And, as much as I’d like to be a great novelist or an accomplished screenwriter, I have to accept that I am not made that way.
(Those with a more discerning eye might also spot here that I am no graphic designer, either.)
As a former journalist and sub-editor – a key fact-checking, sense-making and quality control editorial role in all professional media – on the pages of The Australian Financial Review newspaper group in Sydney, I am, however, a very reliable, and picky, proofreader.
I have also worked in the same capacity on many more printed magazine titles at the former ACP Magazines (subsequently bought by Bauer Media).
And my learning in the management of technology and the related change within organisations has as its platform my MBA (Technology) from the University of New South Wales in Sydney.
Let’s collaborate to make your business as SEO-optimised and machine-readable as you wish it to be.
If what we can achieve together is of interest, write to me at graham@machinereadablelabs.com or call me on 0416 171724.