Introduction
This page showcases selected samples of my professional writing – both published and commercial – relevant to digital marketers, SEO professionals, and strategic decision-makers who value clear, effective, results-driven content.
Facility Management magazine piece, The Evolution of Workplace Strategy into a Discipline of FM
In my work as a director with my wife, Hiromi, of Shiro Architects, the research I conducted into workplace strategy resulted in me publishing The Evolution of Workplace Strategy into a Discipline of FM in the December 2016 print issue of Facility Management magazine. I was then invited in March 2017 to chair an expert panel on the subject of the evolving workplace at the Total Facilities Conference at Sydney’s Darling Harbour.
Facility Management magazine: feature on building design implications of mass "internet social literacy"
Again, for Facility Management magazine, I wrote this piece in September 2019, describing mass “internet social literacy” as an as-then unrecognised corporate resource that could be applied to helping companies to find better ways of doing pretty much anything, but certainly to the design and safeguarding of investments in property, whether residential or commercial.
Indesign Magazine: workplace strategy feature
As another result of my research into the design of the workplace, I was commissioned by Indesign in September 2019 to write this, in which I believe this still to hold true:
Those commercial property owners able to reconceive their future business as being not just in leasing space, but in helping their customers do better business, will profit handsomely. They will also shift forever the business model terrain on which the commercial workplace will be fought.
Chartered Secretaries Australia – Keeping Good Companies November 2009 feature
In this piece, I conceived of a new form of competitive sustainability reporting whose documentation would not be filed solely as a dry, static pdf on a web site but shared as an active, living form designed to engage the collective intelligence of those across a workplace to inspire and guide those minds towards the mitigation of a business’s negative environmental footprint.
COMMERCIAL CASE STUDIES
Analytics8 marketing case studies
While working for this Sydney Business Intelligence consultancy, I wrote a number of case studies in which I interviewed the company’s clients to tell the success stories of their engagements with A8.
World Nomads
World Nomads’ Group Program Manager Nick Payne aimed to use Analytics8’s skills to build his organisation’s own business intelligence (BI) and data warehousing (DW) capability, rather than to outsource the development of its digital warehouse to a third party.
Pandora
The rapid growth of mid-range jewellery wholesaler-retailer Pandora meant that with no cohesive single overview of its growing mountains of sales and product data, it needed to solve its constant struggles with its inconsistent internal reporting.
Goodstart Early Learning Centres
Beginning with the collapse of ABC Learning Centres in 2008, through administration, and effectively restarting as Goodstart Early Learning Centres – a start-up organisation with existing scale – the company’s BI rebirth refocused its new management on lifting the quality of its data management and governance.
Solvexia: marketing case studies
As a freelance contractor to this Sydney Business Intelligence consultancy, I wrote a number of case studies in which I interviewed the company’s clients to tell the success stories of their engagements with Solvexia.
CT Connections
Solvexia’s business intelligence solution for corporate travel manager CT Connections enabled it to make sense of a large and complex data set, which, by shifting travel buying in one fare class to another, could repeatedly save its clients’ businesses big money.
Clearview Insurance
Sold by the seat as software as a service, SolveXia’s BI implementation enabled Clearview to liberate data from legacy applications and re-stitch it together into new patterns to transform not only its reporting outputs, but also to offer radical new implications for the design of the business itself around its data.
Conclusion
I hope you will agree that these samples reflect the clarity, precision, and strategic intent I bring to every writing brief. If you’re building authority and need high-quality content that delivers, get in touch to discuss how I can help.
Thanks for reading.
Graham Lauren
0416 171724 / graham@machinereadablelabs.com
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